It is important to know what Is white Label EV charging infrastructure to build your own brand with a few steps to keep in cognizance
What is a white label products?
The third party manufactures the white labeling product, not the company that sells the product. A single company is not involved in the entire process. Normally one company focuses on manufacturing the product, the other on marketing and selling. White labeling occurs when the manufacturer of a product uses the brand that has been told by the purchaser, and the product seems to have been manufactured by the purchaser only. One of the biggest benefits of white label products is that it saves time, money, energy, and marketing costs.
What Is White Label EV Charging Infrastructure
Gradually, as global warming increases, focusing on environmental choices is necessary to control climate change. If you go for an electric vehicle, it is an ecologically friendly choice. With the demand for electric vehicles, the demand for EV charging stations is also increasing. The Indian government is committed to reaching 30% of private automobiles as EVs by 2030. Companies are giving you the choice of white-labeling EV charging so that you may launch your charging network that might fulfill the demand for the EV market.
White-label charging is a technology that allows you to use another brand of electric vehicle charging infrastructure as your own. White labeling is like private labeling, where manufacturers allow retailers to sell their products under their own brand. The term ‘white label’ indicates that a product can be rebranded if required and some changes can be made to it. If we talk about electric vehicles, the technology can be used in hardware, such as physical EV charging stations, or software that is the backbone of the charging network.
With the evolution of white-label EV charging, businesses have a golden chance, as white-label is blended with the quality of effectiveness and customization. Instead of starting your business with tasks such as planning, investment, hiring, and management, you can use ‘white label charging’ that can be tailored to your brand’s requirements. It offers a new and growing industry to develop long-term relationships in the market. To reach the goal of EVs, many companies are investing in them to boost the demand for electric vehicles and their charging stations in India.
Advantages of White Label EV Charging Infrastructure
There is no doubt to say that some companies prefer to develop their own charging infrastructure, but if it is not possible due to various reasons, then you should go for white labeling EV charging, as it is the best option when you want to utilize the business benefit.
Let us discuss the advantages of white label EV charging infrastructure:
- Enhance your brand’s visibility with white label EV charging infrastructure
- Minimize the cost
- Save your time
- Strengthen customer loyalty
- Decrease the time spent in designing and developing
- Lessen the risk to your business
- Scalable growth over time
- Launch your brand quickly
- Customized mobile app
- Provide a competitive advantage
- Reduce the cost of the software
Now lets discuss in detail about the advantages of white label EV charging infrastructure
1. Enhance your brand’s visibility with white label EV charging infrastructure:
With the use of white labeling, you can customize the product at every point to increase the value of your brand. You can customize the logo, graphics, and colour to create a perfect extension of your brand. It increases the visibility and reliability of your brand to the users, which strengthens trust and loyalty. It helps to accelerate your brand. White labeling helps you connect with a large audience and offers a better experience to the customer, which will ultimately help to grow your business.
2. Minimize the cost:
Setting up your charging infrastructure not only takes a significant amount of cost and time but also require a technical team who will handle the troubleshooting issues and many more. You need to manage the salaries of the technical team, technical resources, and costs involved in the manufacturing of a product, etc., but with the use of a white label solution, it reduces unnecessary overhead and business expenses, and you can use your saved amount in your business function. If you buy and sell the goods using the white label, it saves on manufacturing costs.
3. Save your time:
When you do not need to set up and manage electric vehicle charging station apps and networks, it drastically saves your time. With the white label solution, you can instantly attract your customers. You need to focus on increasing awareness of your brand so that it will be helpful in growing revenue and developing relationships with customers. For those who are new in this market, this strategy (white labeling) is very useful as it focuses on the growth of the company and saves your time and money.
4. Strengthen customer loyalty:
One of the most important benefits of white-label EV charging technology is that it provides your customers with a fully branded experience. With good-quality of hardware and software, you can ensure that your customers have a marvelous experience using your product. Actual branding of the product is not displayed, so at every step, it increases the value of your brand.
White label increases customer loyalty, develops credibility, makes your brand unique, and leads to increased revenue. You can enhance customer loyalty and trust by providing incentives such as a discounted charging fee and a special offer on the charging of two vehicles, etc. If the user is responsible and spread the positive word about EV charging stations, it might increase higher income.
5. Decrease the time spent in designing and developing:
When you use white label software or hardware, you do not need to design, develop, and thoroughly test your product; as it is ready to be used by the public, so it saves your time by reducing the effort in designing and developing. With the use of ‘white labeling’, you need to focus on building your business instead of inventing the product.
6. Lessen the risk to your business:
As it reduces marketing time and develops a bond with customers, white label software or hardware effectively lessens the risk of your business. Failure can be costly in terms of both time and money.
If you set up your own business and use financial resources to build EV charger technology and other items, there might be a chance of failure, but using a white-label solution protects your fate from getting doomed and eliminates the risk of failure. Using proven technology even reduces the risk to be failure in your business as the customer wants good quality in every product.
7. Scalable growth over time:
White-level technology is helpful to grow your business and support your company’s success. Accepting new challenges and using future-proof software or hardware will be part of your strategy to move ahead in your business. Sales of EVs are increasing with the demand for charging infrastructure. This technology would be useful in increasing the brand of EVs and charging infrastructure. It supports scalable growth on a large scale and maintains the long-term plan. If your brand provides satisfaction to the customer, it will help in adding more customer to your charging stations and will boost the economy.
8. Launch your brand quickly:
You do not need to set up anything that is required to run an electric vehicle charging station, so you can quickly launch your brand. White-labeling EV charging infrastructure drastically reduces your launching time. To make your business successful, you need to make it available to more users to attract them instantly. Using the branding of white labeling is a simple way to make customers familiar with it.
9. Customized mobile app:
A user-friendly white label EV charging app can be helpful for customers to build relationships with them. Customized mobile apps are helpful to promote your own brand. Apps should be easily accessible to the customer regarding transaction and account information etc. as such services increase the credibility of the brand. Boosting mobile apps can enhance the adoption of your brand.
10. Provide a competitive advantage:
The use of white-label EV charging asks you not to focus on marketing but to develop a competitive advantage. You should monetize the advanced technology that would be helpful for improvement and provide sustainable success in the EV market. The main momentum of electric vehicle charging stations is to grow more in the next decade.
11. Reduce the cost of the software:
To run an electric vehicle charging station (EVCS), the software that is required to provide back-end support needs not only technical expertise but also deep industry knowledge. A white-label EV charging station bypasses all the expenses, and you should invest only in selling it. A white-label software is very helpful, and you can continuously focus on scaling up and monitoring your EV charging network. It reduces the amount that is to be spent on developing your software.
A white-label EV charging system increases profitability, has a long-term plan, and is helpful in developing your brand as a successful business.
Here we have identified 3 disadvantages of using white label products
Disadvantage Of White Label EV Charging
- Copycatting: One of the biggest disadvantages of white-label EV charging is ‘Copycatting’. It is the use of a similar brand name with a little bit of a change in it. It may often mislead the customer. In some cases, it is also considered illegal. Brand labeling should be differentiated so that it does not create confusion for the customer.
- Push the small competitors: A powerful EV charging manufacturer can push the small competitors so that they will not grow in the market, and he will be the only one to capture the market.
- Reduce competition: If the white-labeling EV charging infrastructure continues to grow, it would be difficult for the new charging company to enter the market, and it would reduce the overall competition. If no competition is there, manufacturer companies would also not focus on the development of new and innovative technology.
Conclusion
In a nutshell, it can be stated that white labeling EV charging is fruitful as it saves your time, develops bonding with customers, is helpful in growing businesses, offers a competitive advantage, and enables better monetization. Reputable white-labeling EV charging infrastructure of your EV charging stations will increase several customers and partnerships with other businesses. Companies focus on the most effective and reliable approach to entering the market as demand for electric vehicles and charging infrastructure increases. If you want to begin your EV charging station, using white labeling makes more sense.
