This article will provide you with the knowledge on How To Grow Your Business With EV charging station with 11 effective points.
With the increasing number of sales of EVs, the market for electric vehicles is flourishing, and there is no doubt that the growth of EVs has rocked the market. It is expected that there will be 130 million electric vehicles on the road globally by 2030. Installing an EV charger can be a great boost to your business, as it may entice new customers and sustain employee contentment.
Sustainability is the biggest concern that people face, so people are looking for businesses that can not only curb the climate crisis but also provide other benefits. That is why the adoption of electric vehicles and EV charging stations came into existence. Adopting the growing trend can give you fruitful business, so installing an EV charging station can be a good option to choose. With the popularity of electric vehicles, installing an electric vehicle charging infrastructure today can have a positive result in the future.
Noticing the increasing demand for electric vehicles, investing in EV charging can be a profitable business. Let us discuss the things that you need to do to boost your EV charging station business.
How To Grow Your Business With EV charging station with 11 effective points
- Ease the anxiety of the driver
- Use social media
- Offline promotion increases the sale
- Collaborate with other ev manufacturers
- Offer incentives to promote business
- Public relations
- Set up your business at a prime location
- Cross-selling or attachment selling
- Attract the customer and increase revenue
- Be loyal to your customer
- Putting business on site can give you business
Now let us discuss the above points in detail on How To Grow Your Business With EV charging station
1. Ease the anxiety of the driver:
Although EV owners prefer to charge their vehicles at home, even once they drive the vehicles on the road, they might need a public charging station to charge the vehicles. So, if they find the electric vehicle charger at their nearest location, it will ease the anxiety of the driver and boost your business.
How to find EV charger at the nearest location
2. Use social media:
It is a time of the internet, and digital marketing is a successful way to promote your EV charging station and make your business fruitful. The first step is that you can use your website to promote your charging stations. The website should have data regarding your charging station. Your data on the website should be SEO (search engine optimization) friendly so that it will increase the visibility of your site on Google and you will get business. You should use targeted keywords to make your content unique, which will make your content engaging and enhance its visibility on search engine results pages (SERPs). Your target is to attract customers and boost your business.
Besides your website, you can use Facebook, Twitter, and Instagram to promote your EV charging station business. To make it more attracting for users, you should post high-quality videos and images on a regular basis.
3. Offline promotion increases the sale:
Offline promotion of your electric vehicle charging station (EVCS) or EV charging station also plays a crucial role in increasing the sale of your business. You should advertise in local newspapers and magazines to target the customer. Highlight the benefits and unique selling point (USP) of your charging stations to sway the consumer. Once they reach your EV charging station, it is up to you to retain them.
4. Collaborate with other ev manufacturers:
You can collaborate with other EV manufacturers by offering mutual benefits, and then they can help you to promote your EV charging station, which can increase your revenue
5. Offer incentives to promote business:
You can offer incentives to your customers to retain them. Although it is a slow process to bring customers in, steadily it will increase them. Incentives can be offered in the form of a referral program or a loyalty program.
In a referral program, you can reward your existing customers for using your EV charging station and bring in new customers to use it. It will motivate the new customer to bring another one, and it will increase your revenue. To promote your business, you can also provide other incentives, such as discounts on further charges and extra benefits for premium services. Such programs develop your word of mouth and increase footfall.
Loyalty programs are helpful for maintaining a long-term relationship with the customer. You can give them gifts or provide discounts or cash back on charging during off-peak hours. These perks always work and are successful in garnering profits.
6. Public relations:
Your PR (public relations) skills are also important for promoting your business. If you interact with more people, there will be more growth in your business. You can host a program on an electric vehicle charging station (EVCS) or EV charging station based theme and ask people to participate in the workshop.
7. Set up your business at a prime location:
To grow your EV charging station business, you should set up your EV charging station at a prime location such as shopping malls, restaurants, supermarkets, hotels, tourist destinations, etc.
The owner of an electric vehicle who is coming to shopping malls to buy things will prefer to get his vehicle charged from their only. It will do his work and increase your revenue. The same can be true in the case of restaurants and supermarkets. If an EV user goes to a restaurant to dine out or a supermarket to buy groceries, the availability of an EV charging station will be an additional convenience for them, which would help you to make your business.
Installing an EV charging station at a hospital or medical office can be helpful for those who visit hospitals in EVs. The doctor, nurses, and other staff can also take the benefit of an electric charging station if they own electric vehicles.
8. Cross-selling or attachment selling:
In today’s competitive world, there must be something new to attract customers to your charging station. Cross-selling, also known as attachment selling, is one of the best ways to attract customers. During the charging time, the electric vehicle owner will have to stay for a long time if he wants to get his vehicle charged because the charging of the vehicle depends on the type of charger (AC or DC) that is used to charge the electric vehicle.
For instance, if you use level-3 or DC fast charging, it takes 20–35 minutes, depending on the size of the battery. Level-2 chargers take 1 hour to 5 hours, and level-1 chargers take the whole night to charge your medium-sized car. There is a difference between AC and DC Chargers so their revenue would also be different. Until then, you can ask your customer to have coffee, do shopping, or do anything else according to his liking.
Different states have different rates of electricity, so the rate of electricity also matters to increase the revenue of the charging station business. EV owners will prefer to come to a place where their electric vehicle gets charged, and they enjoy the additional facilities.
The profit you gain by establishing charging stations depends on many factors, such as how many customers come daily to charge their vehicle, the charging fee you set and incentive if you applied, which type of vehicle the customer has, their preference for AC or DC charging, which type of charger you have installed for their service, etc.
9. Attract the customer and increase revenue:
By providing different schemes and incentives, you can attract more EV users to use their charging stations.
If you are the owner of a café, shop, or restaurant, according to your convenience, you can set up an EV charging station that will attract customers and boost your business.
A surge in foot traffic would automatically increase sales, but you need to take care that both old and new customers will move out if they find the outdated facilities and poor service at the time of enjoying their coffee or meal.
If there is a parking space at your colony where people come to park their vehicles, if you own that area, nothing like that, even if you manage it in monetizing, you can use it as an asset by setting up a charging station.
10. Be loyal to your customer:
Consumers are switching to electric vehicles because they think the safety of the environment and the reduction of CO2 are extremely important to them. Environment lovers are even ready to pay more to save the environment from harmful gases. Setting up an electric charging infrastructure can boost your business if you maintain loyalty with your customers, especially if they are environmentally conscious.
11. Putting business on site can give you business:
It is very simple to put your EV charging station on site, and it will take you to the map. If anyone who owns an electric vehicle plans his long journey, he needs to find out the location of the charging station, then he can plan. They download the app with a map, and it shows the location of the charging station. So, if you add your charging station’s location to the map, it gives you business. You have an opportunity to do business with EV drivers and increase your revenue.
If the company provides the facility of an EVCS (Electric Vehicle Charging Station), it would be helpful to retain their employees and increase the business of the company.
Conclusion
Before installing an EV charging station, you must know the government rules and guidelines so that you may take advantage of government subsidies. Installing an electric vehicle charging station can bring numerous benefits to you.
Electric vehicles provide a solution to the world’s most pressing problem as they reduce emissions and saves our environment from damage. Many electric vehicles operate digitally, giving you control over charging through your mobile app. It becomes convenient for you to know the status of charging. The availability of EV charging stations at hospitals enhances the overall image of the hospital, which focuses on sustainability. The increasing demand for electric vehicles shows that investing in charging stations will boost your business, and naturally, you will prefer to charge your vehicle where you can spend your time, whether it is at a shopping complex, mall, or restaurant, when your vehicle is getting charged.
